No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and...
Pop quiz hot shot — what do you do for a living? A must-have for any business owner is a pocket-sized speech called an elevator pitch. Imagine you have 30 seconds, 60 seconds, 90 seconds to communicate what you do in a compelling way, that’ll leave your listener...
Recently, I coached an Ornithologist (bird expert) in preparation for a conference. He was new to the world of public speaking and hundreds of people were expected to come hear his talk. Step 1: Know your audience. He was nervous. During our first session together, I...
