Don’t underestimate these tools in your marketing toolkit

Don’t underestimate these tools in your marketing toolkit

Thoughts. We all have ’em. Sometimes we have good thoughts. Sometimes bad. Sometimes, well, they can be extraordinary motivation for moving the needle in your business. Our thoughts are often the driving force behind anything, and I mean anything, we do or...
When focus borders on obsession

When focus borders on obsession

I’m obsessed. That’s me. Obsessed with helping people find and nurture what makes them special. I’ve been doing it for many years and it’s becoming an even deeper desire to help people tell their story effectively, so they can help more people....
Doing the right first thing first when it comes to Marketing

Doing the right first thing first when it comes to Marketing

When it comes to Marketing, it can be hard to know what do or what to do first. This is a real Marketing scenario for many busy business owners. Questions I hear in consults all the time include: Where do I make an investment? (insert time, money or effort here) What...
Create Content That Converts

Create Content That Converts

Create Content that Converts (and how to build it) Hello dear reader! I hope you had a great weekend, enjoying time with family and friends. Wait…you worked all weekend because you had to get a blog post up? You didn’t know what to write? You ended up on the floor in...
Hope is Not a Strategy

Hope is Not a Strategy

Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was...