Pop quiz hot shot — what do you do for a living?

A must-have for any business owner is a pocket-sized speech called an elevator pitch. Imagine you have 30 seconds, 60 seconds, 90 seconds to communicate what you do in a compelling way, that’ll leave your listener wanting to hear more. This is called an elevator pitch. The goal is to leave them wanting more and ask you a question or two once you’ve blown them away with your polished and confident delivery.

Here are some easy tips to creating this essential business marketing tool:

1. Talk about yourself using action phrasing- Answer the “What” in What do you do?

Instead of saying your job title, try telling your listener how you work with people. Use an action phrase instead of a simple noun.

Eg. Instead of, “I am a real estate agent,” try, “I help people achieve their real estate dreams.”

This type of sentence paints a picture and shows your passion for your work.

  1. Talk about method- Answer the “How” in “How do you do that?”

Take it a step further.

Eg. From, “I help people achieve their real estate dreams,” to “I help my clients buy and sell real estate.”

This becomes, “I help people achieve their real estate dreams by helping them buy and sell real estate.”

  1. Talk about impact. What are the results you get?

Describe in a sentence or two what your clients say about how you work or how working with you has impacted their lives.

Eg. “My clients often tell me I go above and beyond when it comes to service and skills. They say that working with me made the process smooth and easy.”

  1. Make your move towards a referral (if it feels right)

You don’t have push your listener for a referral. Listen to your gut. But, don’t let the opportunity for a possible follow-up or referral pass you by if it feels right.

Here’s how you can do that:

Eg. “If you know anyone looking for a real estate agent who will go beyond expectation to find, and win, their clients the home of their dreams, I’d love an introduction.”

These are just a few tips to help you begin to put your elevator pitch together. Having a great elevator pitch is a must for your marketing tool kit.  So, get to it!

Stuck? Let me know and let’s work on it together.