Pop quiz, hot shot! Have you ever felt like you’re constantly striving in your business, running the endless rat race but getting nowhere? Are you battling an invisible tide trying to pull you off course? In times like these, we often neglect our most potent...
“Surrender.” This essential concept is echoed throughout philosophies and practices everywhere, guiding us to learn the art of letting go. Relinquishing control unlocks the door to personal growth and professional development. However, integrating...
When it comes to Marketing, it can be hard to know what do or what to do first. This is a real Marketing scenario for many busy business owners. Questions I hear in consults all the time include: Where do I make an investment? (insert time, money or effort here) What...
No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and...
We all face marketing challenges in small business Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are...
Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was...
