When it comes to Marketing, it can be hard to know what do or what to do first. This is a real Marketing scenario for many busy business owners. Questions I hear in consults all the time include: Where do I make an investment? (insert time, money or effort here) What...
No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and...
We all face marketing challenges in small business Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are...
Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was...
Take a look back. You can do it! As we move into 2018, it’s never a bad idea to look back at what 2017 showed us as business owners. I know, for me, I ask myself questions to help evaluate what worked and what didn’t. An important part of any planning...
Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often...
