5 small business marketing challenges (and how to crush them)

5 small business marketing challenges (and how to crush them)

We all face marketing challenges in small business Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are...
The Newsletter Faux-Pas

The Newsletter Faux-Pas

We’ve all been there- the uninvited newsletter in our inbox We’ve opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don’t know or don’t care about. We have not given them permission to show up in...
Hope is Not a Strategy

Hope is Not a Strategy

Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was...
2017 Homestretch: Turning a vision into a plan

2017 Homestretch: Turning a vision into a plan

Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often...
What’s your one thing: Evaluation Matters

What’s your one thing: Evaluation Matters

How is your “one thing” making an impact? In this week’s Monday Marketing Minute, we evaluate what’s working and what’s not- and what’s next as we near the finish line in 2017. This week’s it’s all about evaluating your...