As a member of a BNI (Business Networking International) group, I was tasked with providing networking education to our membership. I wanted to take a minute to share one of my latest “Ed Moments” that feels really timely right now. It feels like a good...
Are you a local expert in your industry? If you’re not, you’re missing a great opportunity for improving your marketing. It’s a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an...
Recently, I coached an Ornithologist (bird expert) in preparation for a conference. He was new to the world of public speaking and hundreds of people were expected to come hear his talk. Step 1: Know your audience. He was nervous. During our first session together, I...
