Pivot. The word of the COVID19 era. As businesses and entrepreneurs look at what’s next, it’s inevitable to run into the buzz word of the pandemic. What does Pivot mean to you and your business? We have to be thoughtful, and nimble, as we consider the best next steps...
When it comes to Marketing, it can be hard to know what do or what to do first. This is a real Marketing scenario for many busy business owners. Questions I hear in consults all the time include: Where do I make an investment? (insert time, money or effort here) What...
Create Content that Converts (and how to build it) Hello dear reader! I hope you had a great weekend, enjoying time with family and friends. Wait…you worked all weekend because you had to get a blog post up? You didn’t know what to write? You ended up on the floor in...
Social Media is nothing to fear Too many options for using Social Media paralyze people. It’s true. There are so many platform and ways to communicate your brand value that it can leave you just plain stuck. You are not alone if you feel this way. I use Social Media a...
No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and...
