We all face marketing challenges in small business

Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are just plain overwhelmed.

In this post, I want to share a list with you that will hopefully give you a sense of relief- at least, knowing that you aren’t alone is a powerful thing. More important than this list is the way to address each of these challenges without a time suck.

We all face challenges in our business when it comes to marketing, operations and client care. In this instance, let’s look at the hard stuff we face when it comes to marketing our business.

  1. Lack of resources
  2. No qualified leads
  3. Little social media knowledge
  4. Content creation
  5. Knowing what to do next

Sound familiar? Feeling stretched? It’s all there in that list. There is a very simple and effective way to crush these challenges and leave them in the dust. It all comes down to a marketing strategy and plan that you can put in place, either using what you have strengths-wise, or by getting help to address one or some of these issues. I know what you’re thinking- outsourcing marketing is a pricey endeavor.

The investment vs. expense mindset

Just for a minute, I want you to consider your marketing as an investment in the growth of your company, and not an expense. When you invest in yourself, you are taking a role in empowering the process and making things happen. An expense feels like something you don’t really want to participate in or are ever going to feel good about. An investment has a nod to the future included in its definition- and if you really want your company to flourish in the future, a strong marketing strategy is a critical investment. Change your mindset. Change your revenue. Build your empire!

Time for some baby steps

This week, I want you to look at the first challenge: Resources

Ask yourself these questions:

  1. What kind of resources do you have? Take notes on what your strengths are within your company and or skill set.
  2. What are you good at? Are you able to tackle any part of the marketing plan.
  3. Who can you call on for support in building a marketing plan (and getting it done)?Staff, interns, consultants, etc.
  4. How much time are you willing to spend on marketing your business? Even a 1/2 hour per week makes a difference in the bottom line.
  5. How much investment are you willing to make in your marketing planning?

Ask yourself these questions and you will start to define what your marketing plan can look like for you. Stay tuned for a deeper dive into the rest of the list in the coming weeks.


Shoot me an email and let me know where you’re seeing gaps in your resource base.