My Clients

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Client Praise

Years ago I meet this incredible woman, Erin MacCoy – who at the time was a branding strategist. She helped me rebrand and radically propel my first business into a multi-million dollar success. Yeah- she’s that great!

Fast forward …. 
She’s now switched up her whole business to focus on helping soulful entrepreneurs seek greater success through Human Design.

Erin has such an incredible way of being energetically “just what the doctor ordered”. She’s such an open, honest, and welcoming presence that is so radically safe that I can show up however I authentically am at that moment.

Erin meets me where I’m at and compassionately guides me from there. She has the gift to guide me without force, provide suggestions for consideration, and empower me to lead my next steps. She quickly cuts through the noise to get to the core of the issue – all while honoring my innate and unique way of being a leader, entrepreneur, and balanced human. I think that’s what I appreciate most. It’s not a cookie-cutter, one-size-fits-all approach – Erin honors my unique way of being that enhances my ability to lead while being in my greatest good and flow… honoring myself and my family.

Any human seeking greater growth while honoring their own innate way of leading should reach out to Erin and learn more about Human Design.

~ Melanie

Audiologist and Founder, Northwest Hearing & Tinnitus and BLUEMOTH HEARING

Erin is a force of nature. She is intuitive, clear, compassionate and really takes a stand for female entrepreneurs through how she coaches.

She encourages me to follow my deepest soul calling while giving me permission to be unequivocally loving and compassionate with myself.
If you want to take not only your business but your life to the next level, work with Erin.”
~ Jordan

Horsewoman and tender of all things wild & wise, JS Horsewomanship

Coaching with Erin MacCoy has been transformational! I’ve known her as a marketing & branding expert for many years, and was drawn to work with her to better define my business. I didn’t know much about Human Design, and wasn’t sure how understanding my HD would relate to what I saw as simply some decisions I needed to make about my business.

As we dove in, though, I began to see that it’s all connected, and the Human Design elements helped me understand some of my hesitations and blockages, and really tune in to what I needed as a whole person that would serve my work.

It’s completely changed how I flow with my work. I find myself fully utilizing my work-focused time with more energy and clarity, which also allows me to more deeply appreciate my rest & relaxation times.

Erin has a beautiful way of coaching and guiding that pushes my comfort zone just enough to make real change, without it feeling overwhelming. I’m so grateful for Erin’s coaching!”

~ Erin

Leadership Coach and Consultant

Erin’s reputation proceeds her! Before I met Erin I had heard about how wonderful and effective she was in supporting her clients. I decided to get coaching from Erin because I knew I needed support from someone who understood a small business person’s experience, and especially as a woman who is highly sensitive.

What I really appreciated about working with Erin was her mindful attention to details to fully understand me and my needs – where I am coming from and wish to go from here. Now that our coaching has wrapped up, I found my focus, and confidence in the path ahead!

I highly recommend Erin’s coaching to female identifying people who are open to learning to work with their intuition and begin to thrive.

~ Holli


Before I found Erin, I was truly about to throw in the towel on my acupuncture business. I decided that I wanted to work with Erin because she is incredibly unique & I could tell that she works from the heart. Some of the benefits of working with Erin are that she makes owning a small business FUN! I was struggling with aspects of promoting and marketing myself as a solo-preneuer because I simply wasn’t listening to my energy body, my physical and neural response to “is this good for me, or not, is this something that I have to do or something that I get to do”?

Erin taught me how to find and act on that embodied YES response and I only wish I had engaged with her sooner! What all of this means for me is that my marketing is now more heart-felt and aligned with who I am as an individual and not what the internet or even other acupuncturists are suggesting that I do. She helped me refine my core message, refine language about complicated Chinese Medicine matters, and helped me find my why.

If you are a small business owner who struggles with self-promotion and are ready to take your business to a new level and engage the world the way you are meant to, then Erin is your best ally! I can’t recommend her enough!

~ Chris

Acupuncturist and Qi Gong Instructor

I am so grateful for the work that I did with Erin in support of my business. She not only helped me to streamline systems to help attract and keep aligned clients, she helped me to do do so in a way that is easeful and burnout-free. I love that she incorporates Human Design with her deep knowledge of marketing. If you’re looking for a coach that will help you meet your goals in an efficient, effective, fun and aligned way, Erin MacCoy is your person. Thank you Erin.

~ Marie

Acupuncturist and Healer

Working with Erin has been an absolute game-changer for my solopreneur journey. Her use of the ‘Human Design’ approach, coupled with her extensive background in marketing and coaching, has brought unparalleled clarity to my business. Erin’s knack for cutting through my mental clutter and translating it into actionable steps tailored to my unique strengths and style was impressive. As I venture through the dynamic landscape of being a solopreneur, having Erin in my corner has been invaluable. Her guidance has not only made sense of the chaos but has also empowered me to apply these insights in a way that feels authentic and effective for me. I couldn’t be more grateful for her support and expertise.

~ Jennifer

Creative Merchandise Maven

I made the decision to really invest in self-care last year and that included a series of sessions with my revered mentor, Erin MacCoy. We delved into so many juicy subjects, including human design, learning to be kind and gentle and curious with myself. Erin has filled my toolbox with so many tangible and helpful tools that have changed the trajectory of the amount of joy I experience for the better. Erin has taught me the critical importance of getting proper rest and practicing consistent activities that support my best self. You will be SO glad you decided to take this journey with Erin! It’s magic.”

~ Megan

Sales and Account Executive

“I have been on the threshold of a new and evolving chapter in my life, but hesitant to jump in because it’s in a new direction and uncharted territory for me. In my session with Erin, I became aware of attributes I really didn’t know I had and had confirmation of some I value already. They became apparent in our Human Design discussions, and from that, I now have tools and approaches to pursue a path I have been ruminating on for a while. In short, through an understanding (illuminated in my HD chart), I became aware of my inherent strengths and propensities that I can now harness to my benefit.  This session has given me the ‘nudge’ that I am on the right next path for myself, and I will use my recorded session as a road map for the path ahead. Thanks, Erin!”

~ Karenn

Soulful Seeker

“Meeting weekly with Erin in a structured, highly supportive environment with the distinction of Human Design has helped me succeed in business as well as life. Working with Erin helped me to transform my mindset, prioritize my self-care, strengthen my relationships, and make a gigantic change in my career. Human Design brought me a lot of clarity and explained many of the patterns I have endured.

The outcome of our work together has resulted in me living a more authentic life, shaking off my long-running story about responsibility over joy, and feeling empowered on track toward my destiny. I highly recommend working with Erin, I believe she can help any badass get to the heart of what they want and how to get there.”

~ Whitney

Creative Consultant & Author

“Erin brings a beautiful combination of unconditional compassion and deep expertise to her sessions. I didn’t know much about Human Design when we started, but I ended the session with an incredible amount of newfound self-awareness. I was struggling with fear of the unknown after realizing I wanted to change careers. Erin thoughtfully shared her insights, while allowing me to explore my thoughts and ask questions throughout. She pointed out truths about how I work best, what I need to take care of myself, and most of all – tools for my path toward happiness. Not only was it a session where I felt seen and understood, but I was moved and inspired by her wisdom – so much so, that I wrote several phrases down without hesitation on post-it’s and they hang in my office where I read them every day.

I believe Erin has an exceptional gift and it’s my true wish that everyone meet with her – because I know how much she can help others find freedom in their mind, heart, and body. I wholeheartedly recommend a session with Erin if you are searching for guidance, wisdom, and self-awareness on your path forward.”

~ Alex

Photographer and Philanthropist

“Being a Generator, Erin has taught me that I can work most successfully and easily when I follow my gut instinct. As she helped me design and develop my biggest-ever consulting proposal, she framed questions for me and offered guidance that was specifically tailored to my Generator characteristics. She made the process easy, fun, and educational for me by teaching me not only how to pitch my consulting project so I felt confident and successful, but also how to work with myself so I could face any project with that same feeling of strength. Needless to say, I nailed the pitch, the client and I are both thrilled about the outcome, and I feel confident knowing my own strengths and best ways of working so I can face the challenges of a big new project with delight.”

~ Eden

Transformational Leadership Coach

“Working with Erin was transformative on so many levels. From the moment I met her in 2018, she gifted me her knowledge, resources, insight, and expertise. She introduced me to other professionals that changed the trajectory of my business in beautiful and positive ways. Having her alongside my roller coaster voyage has been a blessing and joy. Erin, thank you for helping me as a woman and an entrepreneur to find that perfect place between rest and productivity. You are a real gem!

~ Rebecca

Grief and Trauma Coach and Specialist

“Erin has a unique way of making you feel seen, heard and understood. She’s amazing at holding space for you, no matter where you are in your journey. She lets her intuition guide her to match you and encourages you to use yours too. Her knowledge and understanding and human design provides a wonderful framework to help you become who you were meant to be. I highly recommend working with Erin! 

~ Carrie

Soulful Leader

“Thank you again for all of your advice and support during my job search. You were soooo right about following my heart and my passion. I sincerely appreciate your unbridled enthusiasm and support. It really IS a dream job I didn’t even know I wanted! Or needed!

~ Heidi

Soulful Leader

While engaged in coaching with Erin, a new job opportunity presented itself.  Erin coached me through the decision to go for it; she helped me with some negative thoughts from the past that would have held me back; and she taught me healthy, daily habits to keep me grounded. I ended up getting the new opportunity and couldn’t be happier.  But it is really the daily habits that have made a difference in my happiness.  Erin really helps you get unstuck and move forward to create the space for your life to unfold.”

~ Ginger

Soulful Professional

“Erin brings amazing energy to every session! I always looked forward to meeting with her and had a takeaway from each of our meetings. Trust Erin’s process and it’s like magic! Erin meets you where you are and has so many tools to help you understand yourself better. This helped me move forward in my life and in my business by prioritizing what was important to me and letting go of things that were no longer serving me. She taught me how to put myself first. Now when I do something, I think about myself first and what I need, and when I’m having a bad day, I think about anything I need to make it a little bit better. If you’re struggling or feeling stuck, Erin will help you figure out what you want and how to get unstuck so you can work towards what is really important to you.

~ Nicole


“We were struggling with honing in on our brand, creating and communicating a brand personality, and defining our niche.  All we knew is that we were very passionate about something and wanted to find a way to turn it into a business. We were attracted to the fact that Erin works (largely) with female entrepreneurs and has a heart-centered approach to business. Erin genuinely cares about us and what we do and was so enthusiastic about connecting us with the people who need our services.  She empowered us to be our authentic selves even as professionals/business owners. She gave us permission to build our business around who we are at our heart rather than trying to bend to fit into an all-too-often stiff and sterile industry. She put so much effort into our Marketing Plan which ended up being incredibly valuable to us and continues to serve as a guidepost as we grow and change within our brand and as entrepreneurs. In working with Erin, we got clear on our brand and the services we offer. We gained confidence in ourselves and found our voice.  AND WE HAVE PAYING CLIENTS! We’re doing the work that we believe in and making a difference in the lives of people living with dementia and those who love them.

~ Jael, Erin, Kaylee (and Rosie!)

The Dementia Babes at the Creative Dementia Collective

“Hiring Erin was one of the best choices I’ve made in years! In a short time, she helped me clarify my focus, acknowledge the unique value of my work, and develop a solid strategy to leverage my impact. From first consult to final session, Erin listened deeply to what I was trying to create and responded with skill and intuition, never inserting her own agenda, and always contributing thoughtful advice and practical direction. I felt seen, supported and celebrated in our work together, and the steps I’ve taken as a result have been beautifully successful. Thank you Erin!”

~ Erin Merrihew

Communication and Empowerment Coach

“My business operations before working with Erin were incredibly stressful. I was always overworking and reacting, versus creating and being proactive. I was waking up at all hours worried if clients were staying up to date with the most recent WordPress security updates. Erin’s strategy several years ago included introducing a program that took care of all my clients’ needs daily. In turn, my stress level has decreased, their websites are safer, and my passive income stream has grown 28%!” 

Read more in our Case Study spotlight

~ Cami MacNamara

Website Designer

I have known Erin for many years and have worked with her on my own business. I have to say that, not only did Erin help me create a stronger online presence, but she was able to bring out who I am and what’s important to me in a clear, inviting, and honest way online and off. More importantly I think, is Erin helped me gain the confidence and strength to represent myself and values authentically through my business without second-guessing. I am so grateful for her help. I could not have been the business person I am now without her.

~ Elyce Woycke


“OMG! Erin is helping me overcome my “shiny object syndrome” and FOCUSING as I scale my business(es) to reach so many more people! Fun! Compassionate! Accountability and Clarity. So. Good!”

~ Penelope Bell

Transformational Leadership Coach

“I had the pleasure of attending one of Erin’s marketing workshops and was so glad I did.

Erin has the ability to synthesize what can be an overwhelming amount of information into simple, actionable steps. If you own a business, you know that strategic action, not information overload, is key, and she helps support the way.

If you have the chance to participate in one of Erin’s workshops I highly recommend it! It was fun, relevant, and full of up-to-date tips and best practices for small business owners to use.”

~ Lena D. Meyer

Life Coach and Founder, Soulful Entrepreneurs Network

“We relied on the outcomes found during The SMART Marketing Method discovery process to hone and refine our brand, giving us the edge in the industry as innovators and mentors to brokers. By following a plan based on the brand’s five elements, we are seeing more and more success every day.

At only 2 years in business we have blown past all expectations. Having Erin as a partner in the process is absolutely the key to that reality. We would not have the focus, clarity or direction, not to mention actual visibility in the marketplace & profitability, which we wouldn’t have realized in such a short period of time if we were doing this on our own.”

Read more in our Case Study spotlight

~ Domenica Lovaglia

Owner and Managing Broker, Metropolist Real Estate

“Erin and I have collaborated on several projects. When branding messages become stale and marketing efforts are floundering, Erin MacCoy is the go-to person. Whether it is a one-person venture or an enterprise-level industry, Erin has the magic to strategically reenergize your business messaging and marketing tactics. You will not go wrong if hire you Erin. She is a person of integrity who tackles every job with charm and gusto.

~ Dennis Noland

ShiftPoint Strategies

“Erin is an absolute joy to work with! Her strategic mind has helped take my business to an entirely new level. Before we met, I was stuck in a cycle of constant evolution, which spread my efforts thin and was wearing me out. As a solopreneur, it can be difficult to step back and see the whole picture, but that’s exactly what Erin brought to the table. She spent time understanding my business, identified my most profitable services, gave me a tool to help define my messaging, and outlined a case for implementing my vision in stages. Each session has lead to new “ah ha!” moments, achievable action items, and clear objectives. I walk away feeling completely energized – especially because now I can see how my efforts will lead to tangible and sustainable growth. No matter if you’re just starting out or have been in business for years, you will undoubtedly benefit from having Erin on your side. Thank you, Erin!!”

~ Katelin Annes

Virtual Remodel Designer

“Thanks to the coaching I received during The Smart Marketing Method, I found the confidence to meet and exceed my own expectations for achieving the results I wanted from my practice. SMART gave me the tools to price and package my offerings effectively.”

Read more in our Case Study spotlight

~ Jeannine Widmann

Business Coach

“You brought out so much power in me for my business. I can get behind everything we have to offer. You changed my world.
We’re up 53% over last year when I started working with you. You made the difference and we continue to run with what you taught me/us. “

~ Lisa McIntosh

Owner, Seahurst Home Inspections

“My god, you helped me so much. I was so into the woods, forest, etc., with all my stuff that I didn’t realize what a stellar job you did helping me!!
I was just listening to our last meeting. Well done me for hiring you! And, well done, Erin, for sharing your amazing talents with me.”

~ Sandy Stamato

Business Coach

Erin began our relationship with the power of listening.  She allowed me the space to talk through all the ideas I had of how to grow my business.  With focused and gentle questioning she helped me steer my own ship.  She encouraged me to dream big, find my confidence, and unleash my creativity.  Erin fosters these things in me because she also provides a well thought out structure to follow with reachable goals and clear action plans.  This balance is something that comes naturally to Erin and is valuable to those of us who know we are capable, yet need to build the right road to get to our vision.  If you are looking for clarity and a plan to get you to your dream business goals, Erin MacCoy is your Marketing guru.”

~ Kristin Baron

LMP, Womb Care Body Worker

Deep Dive

Case Studies

Ready to take it to the next level

Jeannine Widmann

Business Coach


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Read about our work together

Jeannine was venturing out on her own, wanting to make a name for herself as a business coach. She had a course and a website, but wasn’t sure what to do next in order to realize her coaching dreams.

By working The SMART Marketing Method, Jeannine was able to create a tangible plan, build a new brand, develop a social media strategy to reach her audiences, and most importantly, write the curriculum for the online version of her program. Because of working with the SMART Marketing Method, Jeannine was able to reach more of the demographic she was looking for thanks to a targeted approach to outreach, and strengthen her curriculum to reach a broader audience online.

Start up:
Making a splash in the Seattle real estate scene

Domenica Lovaglia

Owner and Managing Broker,
Metropolist Real Estate


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Three innovative real estate agents wanted to create a new business model and invigorate a tired industry

Domenica and her partners were looking for a way to infuse energy and innovation into a stale real estate industry. They wanted to start their own firm, but they wanted it to be a place where their agents could bring clients and share experiences through special events. They also wanted their firm to be a beautiful space where anyone looking to throw a special event could rent and celebrate life’s most meaningful moments in an urban and modern setting.

With the help of Erin’s SMART Marketing Method, a new brand was born- Metropolist, a unique real estate firm and continuing education real estate school that also doubles as a special events space. By working with Erin and using The SMART Marketing Method, the partners were able to determine the most important elements of their start-up business and focus on delivering to their clients a fresh and innovative approach to real estate and celebrating milestones.
Metropolist has become a thriving young real estate firm anchored in experience. The SMART Marketing Method helped the partners craft their code of ethics and attract more brokers to the firm. With Erin’s help, Metropolist has become an established brand with a focus on exceptional client experience.

Seasoned lady boss:
Looking to offer more value

Cami MacNamara

Owner and Website Designer, WebCami Site Design


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After many years in business, a website designer decides she can offer more to clients when it comes to services that protect and enhance their businesses.

Cami is one of the nicest people you’ll ever meet. She is a talented and capable WordPress web designer and has many happy clients. Before working The SMART Marketing Method, Cami had a hard time managing her workload of current projects, in particular servicing individual websites when there were issues. She knew implementing a WordPress maintenance program into her services was a key element for decreasing the number of hours she was spending at work and away from her family.

Cami was stuck. She was solving too many “could be avoided” problems and putting out too many fires with her clients, preventing her from accepting new business and capably finishing the current projects she did have. Moreover, she was overwhelmed and having trouble knowing what to do next to make her maintenance plan a reality. She felt overwhelmed and at the mercy of her growing client work.

Most importantly, she was tired of an unpredictable and often irregular payment schedule. Cami wanted passive income she didn’t have to worry about, to come in monthly, as much as she wanted to add value to the services she offered her clients.

By working with the SMART Marketing Method, Cami was able to make and take time to dream AND integrate her vision for the maintenance program. Not only did she create a manageable program to execute, she also was able to communicate the program’s importance for her clients’ websites to her clients.

By crafting a set of automatic emails that prompted her happy clients to sign up for her care plan, she signed nine clients in the first day of offering the program- catapulting her passive income! Soon, after consistent and low-pressure sales communications crafted with help from Erin and The SMART Marketing Method, Cami saw her income increase 16% in the first year of the maintenance program.  With Erin’s help, Cami patiently offered this to existing clients and new clients over time, making sure it didn’t also become an arduous process.

PO Box 47386
Seattle, WA 98146
(971) 704-1904 • Contact