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What’s your one thing: Key Message Evaluation

What’s your one thing: Key Message Evaluation

What are your key messages and how are you using them for good (and customer awareness)? In this week's Monday Marketing Minute, we continue on the thread of doing just one thing to finish strong in 2017. This time around it's all about messaging- clearing it up,...

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What’s your one thing: Follow up matters!

What’s your one thing: Follow up matters!

Follow up matters. Seriously, make time for it. It will change your business. In this week's Monday Marketing Minute, we talk client success stories! Learn how following up led to increasing the business you never thought you'd get. Want to learn more secrets about...

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What’s your one thing: Create a killer elevator pitch

What’s your one thing: Create a killer elevator pitch

In this week's Monday Marketing Minute on Facebook, I hit the elevator pitch prep hard. As part of my focus on doing just one thing to help businesses finish strong in 2017, having a memorable and interesting elevator pitch can make a big difference in your...

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The power of the notecard

The power of the notecard

I admit it. I'm a notecard junkie. I send them. I love getting them. When I'm in the store, I get giddy when I see boxes of them. They are notecards and they matter. Sending things by mail matters to me. It helps me to stand out. It helps me connect with the people I...

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Beginning with brand makes content marketing a snap

Beginning with brand makes content marketing a snap

What makes for great content these days? In a world where we are bombarded with messages all day long, we are often refreshed and rejuvenated when we read content that is meaningful to us. However, one person's meaningful content is another person's spam, and it's...

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Online reviews help to define your brand

Online reviews help to define your brand

Are you a review reader? Your customers are. And get this: They will listen to, and heed, the advice of people they don't know on a review site. It happens all the time. How many times have you gone to Yelp! or other review sites to find a good taco place? We've all...

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Why work with a Marketing Coach?

Why work with a Marketing Coach?

Big coaching news! I am excited to announce my Marketing Coaching Programs are now up and running here on the website. How does working with a Marketing Coach bring value to your business? If you have a business coach or a life coach or a productivity coach, you may...

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So, what do you do for a living?

So, what do you do for a living?

Pop quiz hot shot — what do you do for a living? A must-have for any business owner is a pocket-sized speech called an elevator pitch. Imagine you have 30 seconds, 60 seconds, 90 seconds to communicate what you do in a compelling way, that’ll leave your listener...

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Inspired blogging for the non-writer

Inspired blogging for the non-writer

Blogging matters. One of the best marketing tactics around is blogging. A blog provides dynamic and new content to your website. Search engines love new content. They are constantly looking for it. If you want to be noticed by Google and others, you have to blog....

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3 quick and easy newsletter essentials

3 quick and easy newsletter essentials

Newsletters are the best and easiest way to convert clients A newsletter is a tool used in reaching your target audiences. These are the folks who have signed up to communicate with you, so your content better be good!   Here are a few essentials to consider when...

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Watch out! Deer in Headlights Ahead!

Watch out! Deer in Headlights Ahead!

Overwhelm. We’ve all been there. This week it's all about marketing micro-planning. It’s a term and a method I use with small business owners to reduce overwhelm and encourage action. The History of Marketing Micro-Planning Over the years, I have written many...

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Facebook LIVE Follow-Up

Facebook LIVE Follow-Up

Facebook Live — check! A personal note of thanks to those who watched my first Facebook LIVE event last week. I really appreciate you stopping by and checking it out. As we move forward together, I want to serve up some real nuggets of marketing wisdom to help you...

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Envisioning your brand … and dreaming big!

Envisioning your brand … and dreaming big!

A vision starts with a dream and vice versa An onion has many layers. So does your business. Let’s start at the center of it all- your vision. When you think about your successful business, what do you see? Images? Feelings? Thoughts? Words? Another way to look at...

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Where are your people hanging out?

Where are your people hanging out?

Where do your target audiences hang out online? Last week we looked at the very beginnings of developing a buyer persona or an audience profile. Once you have that in hand, in detail mind you, it’s time to determine where they are hanging out- in particular, on Social...

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Tap into your target audiences

Tap into your target audiences

Target audiences are merely a strategy away A business needs customers. Plain and simple. But, you, dear business owner, have to take some time and determine who exactly your customers are- your targets, as it were. It’s critical to know what type of person is...

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Make the most of your messaging

Make the most of your messaging

What is a key message? A key message is a strong statement about an organization's belief about itself. It can also be a strong statement about a particular issue about which the organization takes a stand. As a business, it’s a good idea to have 2 or 3 statements...

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What’s in your pipeline?

What’s in your pipeline?

How many products or services are in your pipeline to attract clients? Every business needs a pipeline of products or services, in some cases ranging from low to higher cost. This is a great idea usually because you want to encourage customer loyalty and have them buy...

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Prepare your business for the BOOM!

Prepare your business for the BOOM!

Ok, business owners, let’s get real. You want the boom of customers and income. You want the brand awareness. You want it all. You can have it, but first, preparing your business for growth is a must on your business to-do list. In this week's Monday Marketing Minute,...

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Quick tips to become a marketing powerhouse

Quick tips to become a marketing powerhouse

Ready for greatness, oh potential Marketing Powerhouse? In this week’s Monday Marketing Minute (say that 3 times fast) on Facebook, I touched on what it takes to get your marketing on track- or become a Marketing Powerhouse. As promised, I want to give you a few more...

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