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What’s your plan to pivot?

What’s your plan to pivot?

Pivot. The word of the COVID19 era. As businesses and entrepreneurs look at what’s next, it’s inevitable to run into the buzz word of the pandemic. What does Pivot mean to you and your business? We have to be thoughtful, and nimble, as we consider the best next steps...

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Create Content That Converts

Create Content That Converts

Create Content that Converts (and how to build it) Hello dear reader! I hope you had a great weekend, enjoying time with family and friends. Wait…you worked all weekend because you had to get a blog post up? You didn’t know what to write? You ended up on the floor in...

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Social Media for the Business Owner

Social Media for the Business Owner

Social Media is nothing to fear Too many options for using Social Media paralyze people. It’s true. There are so many platform and ways to communicate your brand value that it can leave you just plain stuck. You are not alone if you feel this way. I use Social Media a...

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Quick tips to generate qualified leads

Quick tips to generate qualified leads

No one likes to cold call It's got to be one of my least favorite things to do in life, and I certainly don't enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and fuzzy...

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The Newsletter Faux-Pas

The Newsletter Faux-Pas

We've all been there- the uninvited newsletter in our inbox We've opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don't know or don't care about. We have not given them permission to show up in our everyday email, and...

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Hope is Not a Strategy

Hope is Not a Strategy

Poor strategy. Poor results. I couldn't believe my ears. "I hope this flyer works," said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn't even have a logo. On top of that, the folding was poor and it didn't have the...

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3 ways to position yourself as an expert

3 ways to position yourself as an expert

Are you a local expert in your industry? If you're not, you're missing a great opportunity for improving your marketing. It's a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds...

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Ready-set-video!

Ready-set-video!

To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you're not doing video, you're not being seen (or building trust). I have been doing video now for more than a year. It...

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Branding vs Marketing: The video recap

Branding vs Marketing: The video recap

Recently, I put together a series on the differences between Branding and Marketing. If you haven't read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your...

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The ABC’s of Marketing

The ABC’s of Marketing

Ok, this last post in the Branding vs. Marketing Series is a doozy. You might not like what I’m about to recommend. But before I recommend anything, I am going to give you a little framework to work from. Don't worry- you've got this. You’ve built a brand that is...

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Psst…want to know Marketing’s best kept secret?

Psst…want to know Marketing’s best kept secret?

Now onto Marketing in the Branding vs. Marketing blog series Recap: Marketing is what you do once your brand is established and ready for promotion out in the world. I want to focus this particular post in the series on the small business. While bigger businesses can...

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Hello, is anybody home?

Hello, is anybody home?

Hello, is anybody home? That’s what your website visitors think when they look at your site and the content is out of date or hasn’t been updated in a long time. That’s what your fans on Social Media think when they “drive by” your pages to see what’s up and the last...

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Be yourself when it comes to branding

Be yourself when it comes to branding

Know who you are... and you'll go far If the definition of branding is “who you are”, not “what you do” when it comes to your business, it’s important to take stock about the message, tone and voice in all of your communications. If you’re in the spa business and...

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A look at Branding vs. Marketing

A look at Branding vs. Marketing

What is the difference between Branding and Marketing? When I am in front of a group talking about Branding and Marketing, I always start with a definition of both. There are a lot of ways to define Branding- even more about Marketing. Somewhere along the way, I found...

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2017: A quick look back

2017: A quick look back

Take a look back. You can do it! As we move into 2018, it's never a bad idea to look back at what 2017 showed us as business owners. I know, for me, I ask myself questions to help evaluate what worked and what didn't. An important part of any planning process is...

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2017 Homestretch: Turning a vision into a plan

2017 Homestretch: Turning a vision into a plan

Let's do this. Let's crush 2018. We have our vision. We have our ideas. Now it's time to create the plan. "Yikes," you cry. "I can't possibly do this. I'm overwhelmed!" This very exclamation is something I often hear from busy business owners who know they need to...

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2017 Homestretch: What do I do now?

2017 Homestretch: What do I do now?

We've all been there. The homestretch is upon us and there is just a little bit more time in the year to do something positive and impactful to market our business to finish strong. In this week's Monday Marketing Minute, we address this very common situation and look...

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What’s your one thing: Evaluation Matters

What’s your one thing: Evaluation Matters

How is your "one thing" making an impact? In this week's Monday Marketing Minute, we evaluate what's working and what's not- and what's next as we near the finish line in 2017. This week's it's all about evaluating your efforts and making sure that what you're doing...

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