Ready-set-video!

Ready-set-video!

To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you’re not doing video, you’re not being seen (or building trust). I have been doing video now for more...
Branding vs Marketing: The video recap

Branding vs Marketing: The video recap

Recently, I put together a series on the differences between Branding and Marketing. If you haven’t read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your...
The ABC’s of Marketing

The ABC’s of Marketing

Ok, this last post in the Branding vs. Marketing Series is a doozy. You might not like what I’m about to recommend. But before I recommend anything, I am going to give you a little framework to work from. Don’t worry- you’ve got this. You’ve built a brand...
Psst…want to know Marketing’s best kept secret?

Psst…want to know Marketing’s best kept secret?

Now onto Marketing in the Branding vs. Marketing blog series Recap: Marketing is what you do once your brand is established and ready for promotion out in the world. I want to focus this particular post in the series on the small business. While bigger businesses can...
Hello, is anybody home?

Hello, is anybody home?

Hello, is anybody home? That’s what your website visitors think when they look at your site and the content is out of date or hasn’t been updated in a long time. That’s what your fans on Social Media think when they “drive by” your pages to see what’s up and the last...
Be yourself when it comes to branding

Be yourself when it comes to branding

Know who you are… and you’ll go far If the definition of branding is “who you are”, not “what you do” when it comes to your business, it’s important to take stock about the message, tone and voice in all of your communications. If you’re in the spa...
A look at Branding vs. Marketing

A look at Branding vs. Marketing

What is the difference between Branding and Marketing? When I am in front of a group talking about Branding and Marketing, I always start with a definition of both. There are a lot of ways to define Branding- even more about Marketing. Somewhere along the way, I found...
2017: A quick look back

2017: A quick look back

Take a look back. You can do it! As we move into 2018, it’s never a bad idea to look back at what 2017 showed us as business owners. I know, for me, I ask myself questions to help evaluate what worked and what didn’t. An important part of any planning...
2017 Homestretch: Turning a vision into a plan

2017 Homestretch: Turning a vision into a plan

Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often...
2017 Homestretch: What do I do now?

2017 Homestretch: What do I do now?

We’ve all been there. The homestretch is upon us and there is just a little bit more time in the year to do something positive and impactful to market our business to finish strong. In this week’s Monday Marketing Minute, we address this very common...