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5 small business marketing challenges (and how to crush them)

5 small business marketing challenges (and how to crush them)

We all face marketing challenges in small business Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are...

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The Newsletter Faux-Pas

The Newsletter Faux-Pas

We've all been there- the uninvited newsletter in our inbox We've opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don't know or don't care about. We have not given them permission to show up in our everyday email, and...

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Hope is Not a Strategy

Hope is Not a Strategy

Poor strategy. Poor results. I couldn't believe my ears. "I hope this flyer works," said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn't even have a logo. On top of that, the folding was poor and it didn't have the...

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3 ways to position yourself as an expert

3 ways to position yourself as an expert

Are you a local expert in your industry? If you're not, you're missing a great opportunity for improving your marketing. It's a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds...

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Ready-set-video!

Ready-set-video!

To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you're not doing video, you're not being seen (or building trust). I have been doing video now for more than a year. It...

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Branding vs Marketing: The video recap

Branding vs Marketing: The video recap

Recently, I put together a series on the differences between Branding and Marketing. If you haven't read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your...

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